Digiorno

Pizza Rescue

Everyone has had it happen to them, you order a pizza and you’re so excited to bite into that crispy crust topped with beautiful cheese. Then when the pizza shows up, you open the lid and what you’re met with is not quite pizza. It’s been mangled, dropped, pressed, and flattened. That’s why we came up with the idea to have Digiorno step in to save pizza lovers in need. Those who suffered a delivery fail just need to visit Digiorno’s Pizza Rescue site and open their camera. They can scan their pizza and based on what percentage it’s deemed ruined, they’ll receive a discount on a pizza that will never be altered by a pothole or an uneven sidewalk. Because as everyone knows, “It’s not delivery, it’s Digiorno.” Digital Activation.

2024 CANNES Shortlist

CW: Alex Tsiolas

AD: Sophie Kemm