Fanta

At its core, Fanta is all about fostering self expression though effortlessly fun ideas and bold flavors. This activation, called Scent of Fanta, focused on giving into your cravings and letting all your senses experience the deliciousness of Fanta via scents, feels, sounds, visuals, and, of course, taste. I worked on the ideation and copy for this project. Branding and Design.

CW: Alex Tsiolas

AD: Sophie Kemm